The Trade Sales Manager is responsible for driving revenue growth and expanding Graf Lantz’s footprint in the trade and made-to-order customization space. This role will report to the Director of Wholesale. The perfect candidate will blend strategic business development with full-cycle sales execution—owning everything from prospecting and lead generation to pitching, closing, and ongoing account growth. As the face of Graf Lantz, you’ll bring our customizable product line to life for corporate clients, agencies, and distributors seeking bold, brand-elevating gifting solutions.
New Business Development & Strategic Selling
Proactively engage with existing customers while sourcing and developing new business within trade, corporate gifting, promotional products and B2B markets.
Conduct high-impact, consultative sales presentations that showcase Graf Lantz’s customization capabilities.
Build and deepen relationships with both trade distributors and direct corporate clients to drive new business and expand Graf Lantz’s reach across multiple sales channels.
Build and execute strategic sales plans to hit territory revenue targets and channel growth goals.
Sales Cycle Management & Execution
Own the complete sales lifecycle—from lead generation and quoting to order entry, fulfillment coordination and post-sale follow-through.
Prepare and present tailored proposals, accurately pricing based on client needs and margin goals.
Track and manage all activities in CRM, ensuring accurate forecasting and visibility into progress.
Channel Expansion & Relationship Building
Collaborate with the Director of Wholesale to align on strategy, share insights and drive results.
Industry Expertise & Strategic Insights
Stay ahead of trends in the trade space to continuously refine the approach.
Monitor competitor activity and market shifts, offering insights that shape channel strategy.
Represent Graf Lantz as a category expert—contributing to channel strategy discussions, internal planning and broader wholesale insights.
Graf Lantz is known for its magical materials, functional luxury, and conscious creations. It is also known for its outstanding team and a place of growth, expansion, creation, and inspiration. At Graf Lantz, we aspire continuously to cultivate a community of creative, motivated, and open-minded individuals who are inspired to elevate the everyday routine and honor life’s imperfections. We don’t take ourselves too seriously; instead, we share a love for design, compassion, and making things in your life a little more functional yet timelessly beautiful.
